One of the very first things that an author should do after writing a book is to find a publisher. There should be an agreement between the publisher and the author regarding about the selling of the books. The publisher should make the necessary efforts to make sure that the published books get sold. Moreover, the author must also come up with marketing strategies to sell his or her published books.
The good thing about renowned publishers is that they always find ways to get your published books to most retail stores in your local area. Trade publishers simply know how it is done and they always guarantee sales. Famous publishers know a lot of important people that could help them sell their published books through retail stores. The author does not only get the entire sales but a significant part of it goes to the publisher as well.
A publisher does not only handle the printing of the books but also its cover creation, editing, and proofreading. Only a few writers can handle those areas which is why the services of a publisher is necessary. The publisher also adds more stocks to retail stores in case there will more demand on the book. Take note that there will be other book in the bookstore that are in the same genre and keeping up with the competition requires the aid of publishers. Popular authors may be able to sell their books easily but amateur writers would definitely need the help of renowned publishers to get sales.
What can you expect from your publishers?
Selling your books through online bookstores is also another good way to get sales. Book marketing also means marketing your books internationally and not just locally. If there are not enough stocks online, your publisher will print more books. There are various areas where you can promote your books and your publisher can make that possible. Your publisher can also make appointments for your public appearances if possible.
After all that can be done by the publisher, success in book marketing heavily relies on the part of the author. Electronic marketing is the modern way of marketing books to the public. Because there are millions of internet users all over the world, the best way to gain customers is through online. Not all publishers offer this kind of marketing due to its complications. For this reason, authors must become more engaged in selling their books through the internet. Gaining popularity is not something that can be achieved overnight. There is no restriction on what you can do to promote your books online.
You can find a free book cover maker online that can be quite useful if you cannot make your own cover design. A book name generator for writers can also become handy if your book title is not very catchy.